We all know how digital marketing is growing all over the world. Nowadays, every business is coming online to wrestle for seeking the customers’ attention online. Being a digital marketer is never easy as we have to continually upgrade ourselves with the new digital marketing trends. At every step, we have to keep improving and developing new strategies in order to cope with our competitors.
Let’s take a look at the top 5 trending digital marketing trends and the tactics that every digital marketer will need to utilize in order to keep their businesses moving forward in this year, and probably beyond.
Top Digital Marketing Trends You Need To Focus On In 2019
1.) Video Marketing
High-speed internet at low cost and HD video streaming feature has given online businesses a very good opportunity for you to promote products and services through video marketing. You can’t deny the fact that today’s many people spend more time on their smartphones and some other mobile devices and that’s the reason advertisers are expected to invest around $20 billion on mobile marketing this year, which is also expected to raise their business ROI.
According to a source – over 100 million hours of video content is watched at various social media platforms including Facebook and Instagram. It’s been also predicted that the videos will take about 85% of the total online traffic by the EOY.
Taking the benefits of these, in 2019 – 2020 adversities will be more focusing on video ads on Youtube, Instagram, and some other social media platforms like Snapchat, Facebook, Twitter & more. So if you are one who is not prioritizing videos, it time to think over it.
2.) Voice Search
Typing is a slight time taking in comparison to speaking. This made the voice search increasingly popular over recent years. In the US alone, about 41% of adults use the voice search feature daily. Also, out of 3.5 billion searches that’s performed on Google every day, one-third of those are voice searches. It’s been anticipated that 50% of all searches will be conducted through the voice search by 2020. You can think about how big this is going to be in the FUTURE!
See how voice search is going to impact digital marketing:
- Interactions will be shorter that will have a greater focus on FAQs and the short answers.
- Audio only search queries will increase & marketers have to focus more on audio than the visual mediums.
- Complexity will increase as the traditional keyword targeting will decrease on a search engine. It will be replaced instead with long term keywords.
- Increased the pressure to attain the top ranking on the search engines, as the digital assistants only return the top results.
3.) Social Media Marketing
With innovative features or affordances along with different dimensions to the platform, social media marketing is one of the biggest digital marketing trends that is going to impact the digital marketing industry.
You can now check the consumer’s purchase history, social media posts, clicked links, as well as suggest them on their own social media accounts in order to purchase some similar products. Personalization is also going to dominate this year. Stories are everywhere, from Youtube, Instagram, Facebook, and just recently you can see on LinkedIn.
According to a recent study, 400 million people are now consuming stories on Instagram on a daily basis, while Facebook is integrating stories into our daily routines. In recent years, these very smart changes helped many brands to engage with their target audience and gain their attention through a number of tools and tactics.