After a short break, Blogging Burp is again on the way to impress you guys with awesome interviews. This Monday we’ve interviewed Isha Chakraborty. Isha Chakraborty is the Founder and Coffee maker at The Coffee Chronicles. Along with that, she’s a content writer at Cuemath. She loves blogging & always tries to solve problems and market the company through the words. Isn’t it lovely? This shows content marketing is growing & how important it is in the field of digital marketing. Let’s continue with Isha Chakraborty interview:
1. Can you tell our readers about yourself and your blog?
I’m a professional Content and Social Media marketer, currently working with Cuemath. I’ve been blogging for a little over 3 years now, but I’ve been in the whole writing scene for about 7 years now.
I run the show at, The Coffee Chronicles (www.coffeechronicles.in), the main intention of having that name was because Coffee Chronicles means Coffee stories, two things I’m really passionate about. As a matter of fact, people actually mistake my blog to be a coffee shop (I admit I did plan for that too).
The blog is basically me on the Internet, it’s my experiences, things that bother me about the world, things I like. The blog also has a small advice column called The Brown Girl Advice Column, it’s there solely for the purpose of helping people anonymously ask me questions they so badly want answers to, about career choices, life, and everything in between, while I promise complete privacy to them and their identity.
2. Describe how did you first get into blogging?
Since I was already writing stories, novels, and other random things. It was easy for me to decide that I really wanted people to read what I wrote. My first blog was hosted on BlogSpot and I tried heavily commercializing my writing. After that failed, I decided to focus less on the money-making and more on the fact that I wanted people to hear what I had to say, I wanted to be a unique voice in the sea of internet.
3. Can you tell me some of your strengths that really helped you in blogging?
Every blogger comes with different skill sets that they have mastered over the years and subsequently made it their strength. For me, I’d credit to the fact that I never went out of my way to commercialize my writing.
In my opinion, I feel if you focus on commercializing your blog too much, your writing goes waste. I try my best not to think about the money aspect to protect my unique style of writing. I think that’s what essentially makes my writing conversational, and relatable.
4. What type of networking do you think is better to enhance your traffic to the blog?
I’ve mostly always focused on social promotions and word of mouth on my personal side of things. Professionally from my experience, running ads via your Facebook page is the holy grail to getting better traffic to your blog.
5. How do you manage time to run your blog efficiently?
Off late owing to my heavily time-bound 9-5 job, it’s been hard to write anything for myself. But I try to throw myself in a 7-day sprint sometime.
A 7-day sprint is basically me forcing myself to think outside of my job, coming up with topics I want to write and topics I’m passionate about and using the time after work to churn those blogs out, post and promote them for 7 straight days.
6. What do you think is the best strategy that worked well for you to get more traffic to your blog?
If you have a voice that the masses relate to, traffic will flow via shares. Apart from that, in my personal and professional life I try to talk about my blog as much as I can, let people know why it exists.
Having a heartfelt story, a mission to help someone helps people take action, it hits them at the right places and helps them remember Coffee Chronicles more as a brand and not as a blog.
7. Who has impacted you most in blogging and how?
When I started blogging, I really had nobody to talk about it too, I had to rely heavily on Neil Patel’s articles to understand SEO, how to go about it and what I can do about it. But throughout the way, my mother has probably been the biggest support system, despite not knowing how and what I do (4 years down, she still has no idea what is it that I do at my job), she never doubted me, read everything I wrote and even shared it.
8. What was the most challenging moment in your blogging journey so far?
3 blogs down, I’d say the most challenging part was starting out. To be the truest version of myself, or to use it as a second income. It’s always a challenge to decide what your goal is, do you want people to know you or do you want to survive on it?
9. What inspired you to start your blog?
I was always into writing. It was the urge to get heard that was actually the push for me.
10. How do you motivate yourself to keep the blog up and running?
I have things to say, and I know it creates an impact no matter how small that is, and if something I write, an advice that I give helps someone do things differently, helps someone see things differently. That alone is motivating enough for me to sit type and keep doing it.
11. How much time do you spend blogging?
About 3-4 hours over the weekends. Currently, I mostly fix older blogs I’ve written while I make a list and calendar plan for the remainder of blogs I plan to push out during my sprints.
12. Would you encourage other people to make their blogs?
Of course! Blogging is very empowering. Think of it as a platform to voice yourself knowing someone WILL HEAR YOU. I’ve seen a lot of people get disheartened and leave blogging after their blogs failed to make money. It’s a long journey and it requires immense patience and dedication to come to the top.
13. Can you name some of your favorite bloggers and explain why they are your favorites?
The 1 name that has been a great supporter and great friend is, Pradeep Kumar. Pradeep owns a multitude of blogs and I would not pull myself back from calling him the Superman of blogs. A great mentor, he’s filled with knowledge and will always respond to your questions with positive enthusiasm and a ‘Hey Buddy!’ to make your day.
14. Cool tips for a newbie?
- Don’t lose hope, the web is huge. People are looking at what you write and they are listening.
- Stick around, champ.
- Set goals early to avoid disappointments later.
- Be original, find your voice and cash it ahead.
- Read, read, read, read.
- Figure out more ways to put content, written media is not the only form of content you can come up with for blogs.
- Give yourself a break.
- Kill the show!
So, that is all. Thanks, Isha Chakraborty for taking your time from the busy schedule for the interview. More interviews with emerging blogger are on way. Follow us on Twitter, Facebook & Join our FB Group – DM World for the awesome bloggers’ interview.