Search Engine Optimization (SEO), as the name suggests is to optimize and increase the quality of your website to create healthy website traffic. Over the years, SEO requirements keep changing and it becomes a herculean task to keep up with the latest developments. But if you want to stay in the game, you need to keep traffic coming to your webpage. Without an SEO, the users won’t get to know the whereabouts of your site which would be quite painful as your hard work goes in vain. Whereas, a good SEO can lead to more sales with the increasing traffic on your site.
With this guide, we are going to discuss some of the important SEO ranking factors for 2019, which would prove to be a bliss for your site.
1) A Secure and Accessible Website
The most important factor that you need to consider for a better ranking for your site , is to use the right kind of URL. Because you need Google to visit the URL and look at the content to know the whereabouts of your site.
To help the bots out, you’ll need:
- A website created with a well-coded website builder
- A robots.txt file that tells Google where it can and can’t look for your site information
- A sitemap, which lists all your pages.
2) Page Speed
Since Google wants to enhance the user’s experience on the web so it becomes one of the key factors in deciding the future of your site. So, you need to create fast-loading webpages.
3) Mobile Friendliness
Since the number of mobile phone users is increasing at an enormous rate, so this becomes another important SEO ranking factor in the list. More people use mobile devices rather than desktops to access the web.
Things to look at include:
- Whether you have a responsive site that automatically resizes to fit the device
- Accessibility and navigability, including making it easy to tap menus
- Ensuring that essential content isn’t hidden by interstitial ads
4) Optimized Content
This is something we’ve been taking up since the beginning of this guide. So let’s see what makes it so important. Google’s search algorithm relies on keywords which includes the words and phrases the users most frequently use while searching for information.
5) User Experience
With the advent of artificial intelligence, Google’s been using it extensively to rank better web pages. If people click through to your web page and stick around for a while, that tells Google your content is relevant to their search.
So, If you want your website to rank better so you need to look for an SEO Expert Delhi. He will optimize your website on-page as well as off-page which is useful to rank websites on SERP (Search Engine Result Page). Furthermore, he will also perform new SEO Strategies and SEO tactics which are beneficial to increase online presence. There are so many SEO strategies are including Content-based marketing, backlink based marketing, on-page based marketing, etc. And SEO tactics include SEO techniques like Skyscraper, Link Wheel and many more.