In the last post, we have discussed types of keywords in SEO. No doubt, keywords play an important in SEO and using your keywords effectively help you increase your ranking and your organic traffic.
In this post, we’ll discuss where to use keywords for SEO. Nowadays, trends are changing and Google hates keyword stuffing. Who doesn’t want to be love? So, here you will learn about key places where it makes sense to use keywords for SEO.
How To Use Your SEO Keywords
1.) Page Titles
Optimizing the page titles is an important part of technical SEO, and also a good starting point when using keywords for SEO. A page title is actually what describes the main subject of your page and that shows up as the first line of a search results entry. The page title let both Google and searchers know exactly what your page is about. You can use popular SEO software like Yoast SEO or All In SEO pack to tweak the SEO title in order to improve search ranking potential.
According to experts, you should use your target SEO keywords or keyword phrase at the very starting point of the page title.
2.) Meta Descriptions
After the page title, the next important area for the use of keywords for SEO is the meta description of the blog. Though meta description is no longer a direct ranking factor, but help Google determine how relevant is your content to people who are searching for.
Not only that, but meta descriptions also play a role in role in improving CTR and this describes whether the viewers would click to see the full content on your website. So it’s very important to use the right keywords here.
Subheadings are something that helps make your content scannable, giving readers’ eyes somewhere to pause. This also let the visitors decide about the relevance of content to their needs. Using your SEO keywords in subheading increases the chances that your blog may also appear as part of a featured snippet also known as an answer box.
Apart from using your SEO keywords in meta descriptions, page title & subheadings you need to optimize your SEO keywords in your content.
Remember:- Poor keyword usage can actually hurt your search ranking.
So, it’s very crucial to avoid keyword stuffing or your content will incur Google penalties. The best practices – use your main keyword in the first couple of sentences or at least within the first paragraph. Next, use that keyword and variations (long-tail keywords here plays an important role) of it, throughout the content.
Moreover, the best practice is to include the latent semantic indexing (LSI) keywords rather than focusing only on the exact keyword every time.
In modern SEO, you can’t deny the importance of images. They can too drive traffic to your website. Yes, images are indexed too and so they are creating another way that people find your content. Follow the below steps to use your SEO keywords in images:-
- Use images relevant to your content.
- Give them a file name. You can save them with keywords or LSI keywords.
- Use SEO keywords in image titles. This appears when you hover the mouse over an image.
- Finally, use SEO keywords in the alt text. This helps with accessibility.
In this post, we’ve also included the sources and tools for keyword research (as a BONUS):-
Google Keyword Planner:- Using this tool you can get a list of targeted keywords for your niche. The keywords must be related to the name of your product, category, and your landing page.
Keywordtool.io:- This is yet another excellent tool that provides you with a list of keywords that people search on different online platforms including YouTube, Amazon, eBay and more.
Ubersuggest:– Yet another great tool that helps you generate more keyword ideas for your content marketing strategy & production.
AnswerThePublic:– If you are looking for long-tail keywords AnswerThePublic is the best tool that helps you get relevant keywords for content ideas.
Competitors:- Last but not least, follow your competitors & get keywords ideas from there too.