We can’t deny the fact that the social media giant – Facebook is rapidly growing & digital marketers are no behind to take full advantage. In this post, I’ll discuss what is Facebook Ads, how it works & how Facebook Advertising changes my wrong perception & also I’ll let you know how to find competitors Facebook ads without any tool. Let’s continue…
As a savvy internet user, many of us (including me) think that no one clicks on Facebook ads but I must say it’s completely wrong & I am happy to be proved wrong. Before I met Ravi Kumar – Founder of Wizzoi, a digital marketing company in Patna I was in wrong perception that Facebook can be so fruitful. He helped to dig the Facebook Advertising & now I think it’s one of the media to improve ROAS & also generate great revenue (ROI).
Facebook is currently making over $4 billion in revenue from advertising. Yes, on someone’s clicking!! Isn’t this figure impressive?
Many digital marketers who tried Facebook ads for the first time & especially in their early days, come with a solution that Facebook advertising doesn’t work. Only one word for them – “Ek Baar Aur Try Karte Hai”.
If you are new to Facebook Advertising, I recommend you to go through the Facebook Marketing Guide.
How Do Facebook Ads Work?
Facebook comes with a variety of options like – You can promote your own Page, boost posts on your Page, as well as create ads to generate lead on your website itself. Facebook ads are targeted to the users based upon their location, demographics, as well as their profile information. Besides that, you can set a budget and bid for each of the click or the thousand impressions that your ads will receive.
Who Should Advertise on Facebook?
Although Facebook is a great platform for advertising but there is another fact that many businesses fail at Facebook advertising and the major reason is that they are not a good fit. Facebook ads are more like display ads. We need to understand that people are using Facebook to connect with their friends or close ones not to find or search for products to buy.
The businesses that succeed with the Facebook ads often ask users to sign up, not to buy their product. In order to make benefits from Facebook, you must use a low-friction conversion to be successful. Facebook users are always in a hurry and most probably they click on your ads in a hurry or lured by your image. If you ask for a big commitment like purchase something they will surely jump to Facebook again. So, we always recommend you to stick to simple conversions like signing up your service, filling out a short lead form, and nevertheless submitting an email address.
Daily deal sites like Groupon, AppSumo, and Fab are very good examples who have to succeed with Facebook advertising.
Important Component To Succeed With Facebook Advertising
Targeting is the most important component to succeed with Facebook Advertising. Facebook’s ad targeting options are unparalleled. You can target users by:
- Relationship Status
If your image choice is bad Facebook advertising to going to hurt you a lot as images is the most important part of your ad. Don’t use any low-quality images, any images that you don’t have the rights to use, generic stock photography. We also say – don’t steal anything from Google Images. Crazy or funny pictures definitely attract clicks.
Clear & readable type also attract clicks. You can opt for bright colors as it will help your ad stand out against your competitors. Additionally, use a question or include a benefit to the user.
Along with quality image & clear type, Ad Copy is the next thing that you need to pay attention to. You can follow the famous copywriting formula AIDA.
AIDA Stands for:-
- A – [A]ttention – Write a compelling headline that can grab attention.
- I – [I]nterest – Try to include the benefits.
- D – [D]esire – Include something like a discount, free trial, or limited time offer.
- A – [A]ction – End the ad with a CTA (call to action).
Facebook advertising is always a great marketing channel but remember if your business fit for it. Now we’ll be discussing the way to find competitors Facebook ads.
How To Find Competitors Facebook Ads Without Any Tool
As part of the Facebook 2018 effort to address privacy concerns, Facebook released an ads transparency tool. This tool allows users to view almost all things about that Facebook page including the information which ads a Facebook page is currently running. This is publicly available information. This feature can help you get a better view of the types of ad campaigns against your competitors.
To see all the active ads for a Facebook page, follow this simple guide:
- Log in to Facebook.
- Search and select the page you’re looking for.
- Open their Facebook page.
- Click the Page Transparency box in the right-hand navigation.
- Then, click on View in Ad Library in the Ads From This Page box.
If they’re running ads in more than 1 location, you’ll see a drop-down list where you can choose the option. This helps you know which regions your competitors are targeting, as well as if they’re targeting some new country or region which you aren’t.
- Below is a Cobiro image ad currently running at the time of this writing.
Facebook Ad Targeting Insights With “Why Am I Seeing This Ad?”
Apart from the Ads creative of your competitors, you can also know additional insights like the targeting with the – Why Am I Seeing This Ad? option. To do so, you need to click on the three dots icon in the upper-right corner of the competitor’s ad. From the pop-up menu, select Why Am I Seeing This Ad?
In the new pop-up window, you’ll see an explanation of why Facebook is showing the specific ad to you. This will provide insights into your competitor’s targeting strategy.
Hope you find this article on how to find competitors Facebook ads-free interesting. Don’t miss to drop your valuable feedback!!