What Is Digital Marketing & Why It Is Important

Today’s we often come across the term “DIGITAL MARKETING”. This is a huge topic & fancy words that truly sound cools. But the question is what is digital marketing.

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
– According to Wikipedia.

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In simple word, all the marketing efforts we do for products or services online can be termed as digital marketing. When I started my career in digital marketing as SEO Executive, truly saying I’ve no idea what is it and how to progress. When spending 2-3 months I learned a lot in short-term and find it very interesting topics. I’ve worked as SEO professionals for 4 Yrs and then switch to PPC and currently am doing so.

Definitely one worry about their career in digital marketing and many questions arises in your mind like “what is the future of digital marketing”, “I am from a different background, can I pursue digital marketing” and so on. But I would like to say you can easily start your career in digital marketing. Undoubtedly like other, it’s not easy but some easy task.


Future Of Digital Marketing In India

In India, digital marketing comes into focus around 2010. Thanks to the eCommerce players like Flipkart & Snapdeal. As the Internet is growing and everything coming online importance of marketing digitally too growing & so on the career options in digital marketing.

According to Techinasia.com report, India’s are one of the leading nations in Internet usage and especially on social media. Another report says we Indians spent around 4.4 hours in a day on the internet through their laptop/desktops & 3.1 hours through their mobile devices and this going to increase in future and that’s where DIGITAL MARKETING comes into play.

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Lots of businesses today’s are shifting their focus toward digital channels such as Google search, social media such as Facebook, Snapchat, Instagram, Email, Online Advertising and Websites to connect with their current and potential customers. Seeing the growth in online marketing many companies are now focusing on online channels over offline marketing. Digital marketing allows them to reach the ideal target audience where they’re already spending maximum time. There’s a huge spectrum of tactics and assets under digital marketing which includes:-


Email marketing:- Email is the oldest way of communication and will be in the future. That makes Email marketing the quickest & most direct way to reach your potential customers.

Content marketing:- It’s the pillar of digital marketing. It can be said, “Content is the KING & Conversion is the QUEEN”. Resourceful content relevant to your audience also helps you win ONLINE.

SEO (Search Engine Optimization):- Following the content, SEO is the backbone in online marketing. It means optimizing the content, technical set-up, so that your website appears in front of the potential customers.

SEM (Search Engine Marketing):- It’s also referred to as PPC (Pay-Per-Click) that is “sponsored result” which appears on the top or side of a search engine results page (SERP). It’s flexible, visible, and effective.

SMO (Social Media Optimization):- Today’s most people rely on social networks such as Facebook, Instagram, Linkedin, Snapchat, etc to discover, research, and educate themselves.

SMM (Social Media Marketing):- Showing quality content on Facebook or other social media platform improves your brand visibility & they will too become your customers.

In addition to these basic, there are lots of ways to grow your business online. A smart digital marketer focuses on only that supports their overarching goals.

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The Benefits of Digital Marketing

There are a number of reasons that make digital marketing a perfect solution for many businesses. The two best reasons that lure me too in the field of online marketing are:-

  • Reach the right people, in the right place, at the right time

As I’ve stated above most people nowadays are using the Internet, marketing your business online you can reach far more of the right people. With continuous effort one day they may become your customers. Although cold calling, print ad or brochure are fruitful but it’s also a harsh truth that many people miss or didn’t notice that. That’s where digital marketing plays the game.

  • Measurable results

Online marketing allows marketers to see the result in real time. As per the performance, we can make changes to the current strategy and measure the ROI (Return On Investment) of your marketing efforts using analytics and other data tools.

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The 5Ds Of Digital Marketing

To succeed as digital marketers one needs to keep patient and must follow the 5Ds of digital marketing which is as follows:

Digital devices:– Your audiences interact with your business websites & mobile apps through multiple digital devices such as smartphones, tablets, desktop computers, TVs and gaming devices.

Digital platforms:– Most interactions on these devices happens through a browser or apps from major platforms or services such as Facebook, Instagram, Google, YouTube, Twitter, and LinkedIn.Digital Marketing - Analysis

Digital media:- Paid, Owned & Earned communications channels for reaching & engaging audiences including the advertising, email messaging, search engines and social networks.

Digital data:- You get a complete insight of your businesses collect audience profiles and their interactions with businesses, which now needs to be protected in most countries.

Digital technology:– Create interactive experiences from the websites and mobile apps to in-store kiosks and email campaigns.

Marketing has been always about making a connection (no matter whether it’s offline marketing/mouth marketing/online marketing) with your target audience in the right place and at the right time. With the increase in Internet usage today, they’re online, and that means digital marketing should be a primary focus for your business.