Hi guys, in recent time I come through numerous queries related to digital marketing interview questions. Well, if you are one of then you have landed on the right page. Here, Blogging Burp team members answering commonly asked questions which includes the both Basic & Advanced so that you can crack any interviews. BEST OF LUCK. Continue reading the post…
Digital Marketing started evolving in the late 1990s and early 2000s period. However when talking about internet marketing or digital marketing in India then thanks to Flipkart and Snapdeal who does a lot and undoubtedly most of us come to know about digital marketing then. Well, from then to now digital marketing become one of the most prominent and important strategies in marketing for any organization.
There is the number of digital marketing technologies used to promote the products or services to the customers such as the Search Engine Marketing, E-Commerce businesses, Social Media Marketing, Direct Email Marketing and the most commonly Search Engine Optimization (SEO). Almost all companies are looking for a digital marketing expert. But before that, you have to go through interview questions. Here we have answered most commonly asked questions.
So you have finally found your dream job in Digital Marketing but wondering how to crack the 2019 Digital Marketing Interview.
Digital Marketing Interview Question – Basic
1.) What is Digital Marketing?
This is the first question you are going to encounter. Digital Marketing is the process of advertising the products or services of any company, organization or business online. Through digital marketing, you can reach to the customers in an easier form and grab the attention of the customers.
The number of customers you reached, the more products or services will be consumed. Digital Marketing is the easiest and fastest mode of advertising businesses in order to reach a potential customer. There are different medium to promote the businesses, out of which Digital Marketing is the best in this Digital World.
2.) Keyword in Digital Marketing and what is its importance?
Yet another commonly asked digital marketing interview question. Keyword has an important role in Digital Marketing. This is where the desired audience will be targeted to the products and services based on the keywords that are being used by the users.
The keyword is a connector between the audience and products. Keyword plays a very important role in Search Engine Optimization (SEO) which is a famous Digital Marketing technique. Keywords are responsible for getting the top ranking for website searches.
3.) Benefits of Digital Marketing compared to Offline Marketing?
Digital Marketing provides the customers to buy your products or services in an affordable and easier. It saves a lot of time where the users can hassle-freely choose their set of required products and services from the digital devices at their own convenient locations & time.
This reduces traveling and also saves time and money. It increases more competition and reduces the prices for a number of products and is an offer great benefit to the customers.
Related Post:– Digital Marketing Vs Traditional Marketing
4.) Importance of SEO in Digital Marketing?
Search Engine Optimization (SEO) is an important and key technique in Digital Marketing which is responsible for drives successful businesses in this competitive Digital World. The main aim of SEO is to produce top rankings for the website over a Search Engine. SEO provides the best practices and techniques to rank any website on the search engine results.
5.) Different kinds of Digital Marketing tools available?
There are a number of digital marketing tools available and most commonly and preferred ones are Peek, Follower Wonk, MailChimp, BuzzSumo, Trello, Google Analytics, HubSpot, Hoot Suite, Crazy Egg etc., These tools encourage the SEO technology implementation and helps to analyze the existing customers base to understand the likes and interests of customers in order to maintain future customers and businesses.
Digital Marketing Interview Questions – Advanced
6.) What is PPC and explain its role in Digital Marketing?
PPC is also known as Pay-Per-Click which is an important part of Digital Marketing where the advertising companies have to pay money whenever an ad is clicked by users over the internet. This is the fast way to generate income for the businesses. It is also called as Cost-Per-Click (CPC). Search Engine Advertising is the most popular forms of CPC or PPC.
7.) Difference between Branding and Direct Marketing?
Branding is the process of increasing more and more awareness among the customers about the name of the company or the products or the services. The more brand valued products or services need very less marketing whereas less branded value products or services need more Marketing in order to get customer base.
8.) How can we improve the ranking of any website?
This is the frequently asked Digital Marketing Interview Questions. There are multiple numbers of methodologies available over the internet in order to improve the ranking of a website over the Search Engine (Google, Bing or Yahoo) such as
- Publishing relevant information
- Updating and maintaining content regularly
- Using alt tags
- Preventing website page errors
- High-quality content
Related Post:- Internal Linking For SEO – Don’t Ignore Them
9.) How Social Networking media plays an important Role?
The marketing over Social Media networking sites is known as Social Media Marketing. This is the sector where the most number of customers or the users can be targeted. This is the best form of Digital marketing which is easier to grab the attention of customers as we know more number of users are nowadays are available over Social Media sites.
Digital marketers are definitely in high demand, both entry-level and experienced job candidates. Hope these commonly asked digital marketing interview questions would help you get your dream job. Feel free to comment on your view. We will be waiting for your response.