There is a famous quote by Ernest Hemingway – “There is no friend as loyal as a book.”. Reading books fills your head & mind with new bits of information. When it comes to digital marketing, you’ll find quality in-depth online articles. Books save a lot of time and effort of top marketers in a structured manner.
These are the 5 best digital marketing books that are available for every digital marketer. Surround yourself with following digital marketing books and boost your online empire:
Jab, Jab, Jab, Right Hook – Gary Vaynerchuk.
This book highlights the art of the winning hearts of customers by mastering the full skill of social media marketing. This book provides the winning combination of the right jabs and hooks for triggering an emotional response. With fewer right hooks and the more jabs, he provides the blueprint for the transforming followers into a brand loyalist.
About the author:– Gary Vaynerchuk, is four-time New York Times bestselling author, is an early investor in companies like the Twitter, Tumblr, Venmo, and Uber. With the full-service digital agency, VaynerMedia, he has also assisted Fortune 500 companies in developing the various digital and social media strategies.
Youtility – Jay Baer
With Youtility, he breaks the traditional mindset of hype marketing. This book helps to make better decisions in the long-run. He advises every businesses to adapt the ever-changing marketing environment by building quality relationships with information. The whole theme revolves around idea of smart marketing with the aim of turning a one-time client into a long-term customer. With the real-life corporate examples, he elaborates how the consumers have upper hand to filter out hype-filled marketing.
About The Author:– Jay Baer is the owner of Convince & Convert Blog. He’s also the marketing keynote speaker, digital marketing pioneer, and he’s also the host of Social Pros podcast. Since 1994, he has consulted more than 700+brands, including the famous Fortune 500 companies.
Epic Content Marketing – Joe Pulizzi
This book explains how to tell a different story by winning the heart of the audience with very less marketing and clutter. He also gives importance to the valuable content that consumers are very eager to consume and share. This is a 350+ page guide that gives all the tools for creating and distributing the content. In this book the author urges the companies to stop talking about themselves. He stresses on the idea of finding real voice by sticking to the brand story.
About The Author:- Joe Pulizzi, he’s the founder of Content Marketing Institute. This is a content marketing strategist and the podcaster who organizes content marketing event ‘Content Marketing World’ in North America.
Web Analytics 2.0 – Avinash Kaushik
Companies spend a lot of time, effort and the money in data collection. However, it’s never wrong to say, they don’t know how to convert that very data into a profitable business. This book explains the tactical strategies and execution models & presents the analytical framework in an easy-to-understand format. The book is going to change your perception about the analytics You will come to know about actionable strategies for measuring the social media and multimedia campaigns, data reconciliation, analytical techniques, explaining core matrices, and wealth of other information.
About The Author:– Avinash Kaushik – the recipient of Statistical Advocate of the Year 2009, is the Analytics Evangelist for Google and a prominent speaker.
The New Rules of Marketing and PR – David Meerman Scott
This book has been translated into 29 languages, and more surprisingly 100s of the universities and business schools have included this in their educational programs. This book offers a step-by-step strategy for increasing visibility and sales by communicating with the buyers directly. This book offers resources for the entrepreneurs and the business owners for building strong marketing and PR strategy.
About The Author:- David Meerman Scott’s has the long list of advisory clients includes Hubspot, a company, he helped to raise from a handful of clients to more than 30,000 customers in 90 countries with his sales and marketing strategies.